Evaluating my production work

1) What typical features (conventions) of a film poster have you used? How do they help to make the poster effective in attracting an audience? (Key conventions include title, release date, institutional information, reviews, a central image etc.)

The first main two conventions that I knew would attract my audience was the central image and the title. These are what communicates with a specific audience to see whether they actually some sort of interest for the hinted genre.The reviews may also intrigue an audience as it shows that people have actually taken their time to watch it and have some good interest in it. The audience would feel as if it would be worth their time. The same effect/feeling applies with the institutional logo. If the company had a history of successful films then people would be more likely to watch.

 2) What is the genre of your film? How would your target audience know this from the design of your poster? E.g. Colour scheme, font choice, mise-en-scene (props, costume, character, setting).

The genre, horror, is quite prominent in both the title and central image. The title is written in black capitals with the font looking like it was written out of black fluid which may refer to one of the sub-genres (gore).

In addition, the main protagonist/antagonist holds a knife which has clear connotations of violence. Slight horror may be seen to as she holding the knife with a big grin showing how psychopathic she is.

3) What institutional information have you used to try and sell the film and how does this appeal to the audience? E.g. 'From the Producers of...' / Star power / Directors / Reviews.

I have used the institutional logo below the billing block of the poster. I used "Lionsgate" specifically due to it being a very popular film studio and it had produced a series of horror movies which turned out to be successful "Saw". People who were fond of these movies and liked how the company had produced it may take interest in my movie. They may feel as if they would get the same effects and emotions as they had to Saw.

4) Where are there examples of synergy between your storyboard and film poster? (Synergy is the link or interaction between two different media texts).

The main link between the two is that they both contain the main protagonist/antagonist od the movie. She appears in both in the trailer and the poster as she plays an important role in the movie. The tagline in the poster is also used at the end of the trailer as the lines are constantly referred to in the story. The words coming soon and the age certification is also referred to in both so that specific audience is ready for the movie to come out. The fact that it's coming soon may cause it to become somewhat of a common conversation between film lovers.

5) What representations have you used in your film? E.g. gender / race / age / nationality / place)? Are these reinforcing or challenging stereotypes? 

I have intentionally used a young person as the role of the protagonist/antagonist which is portrayed in the film poster. commonly young people are seen as weak, immature and reckless. There is a clash of these stereotypes as yes the character is holding a knife and smiling as if she has no awareness of what she is doing but really she knows everything she is going despite her age. I wanted to be put across that age isn't what makes your more mature, it's mainly the amount of experience the person goes through.