Precious film poster analysis




The title precious is written in white, big and bold letters which makes it stand out more than any other conventions. The main stars are also written in white capitals at the top of the poster. These may be well-known people in the industry, therefore, it may gain the mass amount of attention from the audience.

The central image is very significant in the poster as it gives a sense of what the background story of the main protagonist is. The hand may represent how her virginity was taken from her and how it shattered her life.

Three awards the movie gained are listed at the top with the stars too. The fact that the movie has gained this much awards certainly shows how good the movie must be, allowing a lot of people to be interested in it.

The billing block is placed at the bottom of the poster, mentioning all the other important members of the cast. The institutional logo os Lionsgate and other companies are mentioned along with the billing block too. The words " coming soon" is written boldly giving that it may go viral as it would be talked about a lot.

The color orange has connotations of happiness, determination, and success which may foreshadow events that would occur in the film.

in addition, the film is based off a book which already gets a lot of attention as most successful movies come from good books.

Film trailer analysis
https://www.youtube.com/watch?v=urFY3jp759c&t=7s

At the start, a green screen is shown certifying that all audiences may watch the following preview. this is highly common in trailers. This is then followed by the Lionsgate logo. People who are familiar with its works would instantly know that what they are going to watch is worth watching. An introduction of the main character is given as she talks about her intentions in the future. Nice, however, everyday life music is put into the background. however, this is shortly abrupted by a metal sound banging against something. The fact that this sourcery completly blew the image of good intentins shows that this is the reason why precious' life is mourning. This sound is then shown coming from the antagonist. After the following event, the trailer then goes on with sad music.

PRECIOUS

I chose this movie in particular due to its serious context and touching story line. 

Institutional background

The film studio behind the movie is Lions gate. The company is mostly known for producing controversial movies such as Saw, Dirty Grandpa, Rambo, Kick-Ass etc.

The film was distributed by Icon productions.

No brand loyalty

Precious mostly fits into the Drama genre and is also supposedly known as being in the "indie" genre.

From the trailer, I could tell that the drama genre fit in  due to the dramatisation of the scenes, especially the parts where the main character is being abused by her mother.This also fits in with the indie genre as it does look like a low budget, independent movie due to the location and life style of the main character.

Oprah Winfrey is known for having a harsh childhood which relates to the context of the movie. this allows the audience to know that the movie is going to be somewhat as serious compared to the life of Oprah's. 

its a matter of timing 

UK release date:October 23rd 2009

https://www.youtube.com/watch?v=urFY3jp759c   - This was uploaded on 20 may 2009

https://www.youtube.com/watch?v=ZsTJqwlWkus  - an interview with the main star and another person from the cast. This was uploaded on the 16th of speptember 2009 before the UK release date. 

the ratio of people who have given fresh tomatoes to rotten tomatoes is 203:19.
This prominently indicates that a lot people took interest in the film and loved it more than the small amount of people who didn't.  

Risky business

The  original budget for the film was $10,000,000. 
The film made $1,872,458 in the opening week.
As a whole, the movie had a sum of $47,536,959.

judging the from the budget and the gross, it is clear that the movie was a success as its gross is way more than two and a half times of the budget.

Stars in their eyes

The films the director produced previously were well known are the paper boy, empire and the butler.

The movies he'd produced all seem to fit into to the drama genre.

The main star is Gabourey Sidibe who plays the role of precious in the movie.She hasn't seemed to have acted in a movie before precious as they may have been the start of her career.

In the trailer, the director is first mentioned which is then followed by Oprah and Tyler's names as they promote the film.