The title precious is written in white, big and bold letters which makes it stand out more than any other conventions. The main stars are also written in white capitals at the top of the poster. These may be well-known people in the industry, therefore, it may gain the mass amount of attention from the audience.
The central image is very significant in the poster as it gives a sense of what the background story of the main protagonist is. The hand may represent how her virginity was taken from her and how it shattered her life.
Three awards the movie gained are listed at the top with the stars too. The fact that the movie has gained this much awards certainly shows how good the movie must be, allowing a lot of people to be interested in it.
The billing block is placed at the bottom of the poster, mentioning all the other important members of the cast. The institutional logo os Lionsgate and other companies are mentioned along with the billing block too. The words " coming soon" is written boldly giving that it may go viral as it would be talked about a lot.
The color orange has connotations of happiness, determination, and success which may foreshadow events that would occur in the film.
in addition, the film is based off a book which already gets a lot of attention as most successful movies come from good books.
Film trailer analysis
https://www.youtube.com/watch?v=urFY3jp759c&t=7s
At the start, a green screen is shown certifying that all audiences may watch the following preview. this is highly common in trailers. This is then followed by the Lionsgate logo. People who are familiar with its works would instantly know that what they are going to watch is worth watching. An introduction of the main character is given as she talks about her intentions in the future. Nice, however, everyday life music is put into the background. however, this is shortly abrupted by a metal sound banging against something. The fact that this sourcery completly blew the image of good intentins shows that this is the reason why precious' life is mourning. This sound is then shown coming from the antagonist. After the following event, the trailer then goes on with sad music.
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